BEHAVIOR DIFFERENCES IN consumptive PULSE OF USE SENIOR HIGH SCHOOL STUDENTS REVISED FROM LOCUS OF CONTROL

SORAYA SALLINA

Abstract


Teenagers are the most potential market share, especially intelecommunications, because even if teens do not have an in-come, but teens including consumer groups and even exceedthe xed income groups. To attract customers which consistmainly of teenagers, the provider generally oers a varietyof bonuses. But not a few of the teenagers who are not easilyfooled persuasions providers, many teens are now startingto be able to make decisions appropriately with thoroughconsideration. TAKING decision is generally made ??ac-cording to the sources or determinant of behavior is alsocalled the locus of control. The research was conducted on65 people high school students in South Jakarta's contri-bution between the ages of 15 to 18 years. Data collectiontechniques in this study using a questionnaire method thatconsists of IPC-scale locus of control developed by Levinsonwhich has been developed by researchers and the scale ofconsumer behavior in the form of Likert scale. From the re-sults of the grouping of locus of control subjects obtained 24subjects with a locus of control internal and external. Fromthe test results of dierence with the T test (IndependentSample Test) values ??obtained t = -9093 where the valuein column Sig. (2-Tailed) of 0.000 (p <0.05). Based on thesevalues, the hypothesis research has accepted. These resultsindicate there are dierences in consumer behavior towardsthe use of a pulse on the high school students in terms oflocus of control. Penamaan File: 10506220

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