ANALISIS PROSES ADOPSI ELECTRONIC PAYMENT SYSTEM DENGAN MENGGUNAKAN UTAUT MODEL (Studi pada Sistem Pembayaran Online Kaspay di Kaskus)

Tri Suci Gandawati

Abstract


E-commerce development lately these days has also in turn develop E-payment. One
of the growing e-payment method is Kaspay from the social media site Kaskus. As an
E-payment media, Kaspay have to gained its customers’ acceptance. One of the
model of technology user acceptance is the Unified Theory of Acceptance and Use of
Technology (UTAUT) develop by Venkatesh, et al. This model shows that behavioral
intention is effected by people’s perception of the performance expectancy and the
effort expectancy. And that the use behavior of a technology is effected by the
behavioral intention and its facilitating conditions.
This research emphasizes on the adoption behavior of the Kaskus users
towards Kaspay usage. Research data is gained from 100 questionnaire to Kaspay
users. Using the double linear regression analysis, F and t. In this research includes
the facilitating conditions variable in the regression test towards the behavioral
intention.
The research’s result shows that performance expectancy, effort expectancy,
social influence, and facilitating condition simultaneously effecting the behavioral
intention. And that the facilitating condition and behavioral intention simultaneously
effecting the use behavior. But partially only the facilitating condition that’s
significantly effecting the behavioral intention and use behavior in Kaspay usage.

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