FINANCIAL RATIO ANALYSIS AND IMPROVEMENT OF PROFITABILITY IN JIWA BERSAMA INSURANCE (AJB) Bumiputera 1912 BAN- DUNG

Arif Rahman Hakim

Abstract


Ratio analysis is one
tool of analysis of nancial statements used in the conduct
of interpretation and analysis of nancial statements of a
company by measuring a company's nancial situation, so
it can be known weaknesses or strengths facing owned by
companies that were analyzed. The study was conducted
at the company AJB Bumiputera 1912 Bandung, where
the insurance company is engaged in life insurance. The
study was conducted to determine the factors of change (up
/ down) the level of protability and the actions needed
to address them. In this case the variables are measured
and assessed the assets and liabilities that determine the
performance of the company, in addition to a variable
that is measured and assessed the cost of goods sold and
operating expenses which aect the protability of using
the tools of nancial ratio analysis, common size analysis
of the index as well as planning gain (prot plan). From
the results showed during the period of 5 years (2004-2008)
the average current ratio and quick ratio is 282

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