Stylistics in Tourism Advertising Language in the DestinAsian Magazines

Meriska Yosiana

Abstract


Stylistics is usually found
in literary works such as: poetry, short story, ction, news-
paper, magazines and so on. In this research, the writer
wants to explain stylistics in Tourism Advertising language.
The problems of this research are what stylistics is used in
tourism advertising language, what is the largest number
of stylistics in tourism advertisement, and why are some of
stylistics terms dominant in tourism advertisement. This
research aims to know stylistics used in tourism advertising
language, to describe the largest number of stylistics
in tourism advertisement, and to analyze the reason of
dominant stylistics terms in tourism advertisement. This
research used qualitative method in analyzing the data.
The method is suitable with the research because the
source of data in this research is in the form of words and
sentences. The data is taken from DestinAsian magazines.
The data are 50 advertisements found in the magazines.
They include 20 climax, 20anticlimax, 5 antithesis, 4
parallelism, and 1 repetition. The largest numbers of
stylistics based on sentence structure were climax and
anticlimax.

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