EFFECTING OF PROMOTION COST TO THE VOLUME SALES PRODUCT OF BRAND PACKAGING DRINKING WATER AQUA AT AQUA GOLDEN MISSISSIPPI TBK FIRM

Aswida Srikanti

Abstract


One of the company's eorts in attracting the number
of customers and gain maximum sales results with a
good income is through the promotion, in which case the
management company concerned should be able to take
advantage of the factors that support that through the
eorts of this campaign the company can increase sales
and gain prot as much as possible. This study aims to
determine the eect of promotional costs to volume ratio
at Aqua Golden Mississippi Tbk rm period 2001-2008.
This research uses descriptive method where data obtained
through internet sites and processed using SPSS version 17.
The results showed that the cost of the promotion eect
on sales volume, it can be seen at the level of signicance
0.000 <0.05 then Ho is rejected, which means that there
is in
uence between the volume of sales promotion costs.

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